Grimes, McGovern & Associates (GMA) will speak at International Confex 2025 to offer advice and address issues on sales, buyer expectations and financial management.
Selling a company while managing an events business can be complex. Business owners and potential buyers often have different perspectives on valuation and the sales process. Adequate preparation and an understanding of buyer expectations can help independent event organisers navigate this process more effectively.
Jeff Gruenhut, senior vice president at GMA, will discuss these challenges in a fireside chat with Mike Fletcher.
GMA, a global M&A firm specialising in media and events, will be attending the conference for the first time. Gruenhut, who has experience in running a successful events business and advising on M&A transactions, will offer practical guidance on preparing for a sale.
One key area of focus will be financial management and data organisation. Buyers tend look for strong brands supported by clear, accrual-based financial records and well-maintained client databases.
Ownership structure is another important consideration that will be addressed at Confex. Buyers need clarity on the company’s organisational framework post-sale. Gruenhut will cover topics such as data privacy, contracts, and deferred revenue to help business owners meet buyer expectations.
By understanding buyer priorities, event organisers can better prepare for a sale, ensure continuity for employees and facilitate a more structured transition process.
