InnPractice has officially launched, offering hotel owners and investors a structured approach to hospitality management. Co-founded by hospitality industry specialists Graham Norris, Dean Crews, and Neil Gullan, the company provides operational expertise, proprietary tools and data-driven solutions.
InnPractice works with global brands and boutique independents, delivering tailored strategies that enhance performance. Its proprietary platform, InnSights, integrates financial, operational, and guest experience functions into a single management system.
Graham Norries, co-founder and managing partner at InnPractice, said: “The idea for InnPractice has been in my mind for sometime so I’m delighted to now be bringing this vision to life. With our team’s deep-rooted industry knowledge and unique solutions like InnSights, we empower hoteliers to unlock the full potential of their assets, delivering exceptional results through our expertise, innovation, and partnerships.”
InnPractice services include rebranding, repositioning, operational efficiency improvements and guest loyalty programs. The company partners with industry leaders to streamline compliance, increase productivity and optimise asset value.
A network of Trusted Partners supports InnPractice’s approach, covering ESG, asset management, procurement, marketing and guest experience. Specialists in finance, commercial strategy, operations, and high-performance coaching contribute to a comprehensive hospitality management framework.
